We believe that Good design is the balance of form & function, Timed with market needs
Process Overview
Our design process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model.
While each design engagement is unique, we always go through the following key phases.
Discovery & Research
We usually start by consolidating all available project documentation and interview key stakeholders.
We then collaborate on requirements, as well as ideate, and plan the next steps. When possible, we talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing product to identify opportunities for improvements to user experience.
We will also review competitor products and gather visual design references.
Digital Strategy & Concepts
Based on the discovery & research results, we define the approach to drive our design process.
We will explore different concepts to establish such core elements as information architecture, key screen layouts, and UI design direction. We then validate the resulting concept with users and stakeholders.
Once the feedback is in, we make necessary updates to proceed with designing the rest of the product.
UI/UX Design
After the UI design concept has been approved, we start designing the UI and UX, continuously conducting user tests, and iterating along the way. The UX UI design main activities include user flow mapping, user interface design, interaction design, and prototyping.
We hand off design assets to developers using tools like Figma and provide a comprehensive style guide that includes a UI component library, UX guidelines, and complete user flows.
Handover for Development
As designers, our workflows are different from developers in most ways. Handovers should work to fit the needs of both sides. The smoother the process the better, so it’s in everyone's interest to care about how developers and product managers will use our design doc.
It's easy for us to put ourselves in their shoes since we have experience in both development and management. We take extra care to include all interactions, design for speed, localisation and divide our user journeys in a way that can be easily translated in user stories.